by Minkyung Kwon

JIUDI’s second collection, VIVID SERIES* is a hair colour collection that begins to reveal more of the dark corners of JIUDIWORLD. Like many complex planets, It’s not all sunshine, rainbows, and pastel potions. This series reveals to us that JIUDIWORLD is vast and is home to misunderstood desolate and lawless lands, a grimy metropolis fuelled by an endless maze of networked server rooms, and mystical domains so mysterious – the only explanation is dark magic. To only name the few lands discovered to this date. Exploration to uncover the underbelly of JIUDIWORLD, it’s clear that we have our share of villain arcs. This unique assortment of small-batch, vividly pigmented, full coverage semi-permanent hair colors introduces an on-going series of a range of deep, rich hues & bold neons. The three colours that begin the series reveal items that hold the power of three of JIUDIWORLD’s strongest villains that reign over their lost sectors. Data on these characters is limited and we only know them by their classification monikers “The Outlaw,” “The Sorcerer” and “The Controller.”
Vivid Series Logo
Name Vivid Series
Type Hair Color
Discovered 10/20/2023
Photography Hao Nguyen
Art Direction JIUDI
Lighting Judy Gu
Hair Colour/Styling Stephanie George
Styling Angie Jayasinghe
Makeup Jiefan Alan
Nail Artist Lee Nguyen/Jjusthetip
Agency AMTI
Post-Production JIUDI

The JIUDI hair colour formula is a buttery smooth conditioning potion that blends hair/scalp healing ingredients, full coverage pigments and a minty cool.

1. Cruelty-Free & Vegan: The JIUDI formula is 100% cruelty-free and vegan formula. (It’s simply the bare minimum!) Each colour is developed with a commitment to ethical beauty, ensuring that all visitors of JIUDI WORLD can express themselves guilt-free.

2. Small Batch: In our commitment to support small vendors/labs and be conscious of waste and the space we take up in the world, a small batch approach to the first collection was obvious. JIUDI is dedicated to offering a unique, carefully crafted and curated colour range.

3. Hair Health Forward: Watching the trends in other corners of the beauty realm like skincare first makeup and the rise of scalp-care, the JIUDI formula fits in comfortably with ingredients like Vitamin B5 and Hydrolyzed Rice Protein. Prioritizing hydration and repair from any potential damage during the bleaching process.

4. No Harsh Chemicals: With the inspiration for this collection being a look back to childhood, the era of box-dying your hair is absolutely canon but the harsh chemicals stop here. Made without Sulphates, Phthalates, Parabens and is Ammonia-Free, Peroxide-Free, Ethanolamine Compounds-Free (MEA Free, DEA Free, TEA Free).


VIVID SERIES* COLOUR #00: OUTLAW is a deep ruby, deeply wanted with a high bounty. Perfect for yeehawing at dusk.

VIVID SERIES* COLOUR #01: SORCERER is a rich plum, picked from harvest for magical beings.

VIVID SERIES* COLOUR #02: CONTROLLER is a deep cyan, for electric cyber cool looks for those chronically online.

Colour #00 OUTLAW
+52 → Attack
+86 → Summon
+33 → Speed
Colour #01 SORCERER
+79 → MP
+41 → Magic Attack
+35 → EXP Colour
+69 → Agility
+48 → AP
+77 → Luck

VIVID SERIES* isn't just a hair colour collection; it is a small part of a large scale project that will always celebrate individuality, diversity, and the freedom to express oneself. Welcome to JIUDIWORLD’s Villain Arc.