SOFT SERIES* — LAUNCH COLLECTION
|Hair Colour/Styling||Stephanie George|
The JIUDI hair colour formula is a buttery smooth conditioning potion that blends hair/scalp healing ingredients, full coverage pigments and a minty cool.
1. Cruelty-Free & Vegan: The JIUDI formula is 100% cruelty-free and vegan formula. (It’s simply the bare minimum!) Each colour is developed with a commitment to ethical beauty, ensuring that all visitors of JIUDI WORLD can express themselves guilt-free.
2. Small Batch: In our commitment to support small vendors/labs and be conscious of waste and the space we take up in the world, a small batch approach to the first collection was obvious. JIUDI is dedicated to offering a unique, carefully crafted and curated colour range.
3. Hair Health Forward: Watching the trends in other corners of the beauty realm like skincare first makeup and the rise of scalp-care, the JIUDI formula fits in comfortably with ingredients like Vitamin B5 and Hydrolyzed Rice Protein. Prioritizing hydration and repair from any potential damage during the bleaching process.
4. No Harsh Chemicals: With the inspiration for this collection being a look back to childhood, the era of box-dying your hair is absolutely canon but the harsh chemicals stop here. Made without Sulphates, Phthalates, Parabens and is Ammonia-Free, Peroxide-Free, Ethanolamine Compounds-Free (MEA Free, DEA Free, TEA Free).
SOFT SERIES* COLOUR #02: HARO is a sweet fantasy plushy pink, a staple colour from all imaginary realms. A small little homage to one of our favourite little mecha-droid characters, Haro. (aka Mr. Pink)
|Colour #00 REI|
|Colour #01 LONA|
|Colour #02 HARO|
SOFT SERIES* isn't just a hair colour collection; it is a small part of a large scale project that will always celebrate individuality, diversity, and the freedom to express oneself. Welcome to JIUDIWORLD.